Canada, meet the Cora Ball!


  August 17th, 2018   0 comments

A Human-Scale Solution for Microfiber Pollution!

 

Now available in Canada through Ahimsa Eco Solutions, the Cora Ball is a truly innovative solution that helps to keep our oceans clean by trapping microfibers from your washing machine before they get out into our waterways (rivers, lakes, and oceans). Keeping microfiber pollution out of our oceans and out of our food is now as easy as throwing a Cora Ball in with your laundry!

 

Every time we do laundry, our clothes shed tiny, unseen microfibers (including plastic), which go down the drains of our washing machines and into our waterways, and eventually into our oceans. This microplastic ends up in our seafood, sea salt and tap water, and unfortunately in our bodies. With a design inspired by the way coral filters the ocean, the Cora Ball collects our microfibers into fuzz that we can see, so we can dispose of it in the right way.  Just toss the Cora Ball into your washer! It’s a simple step that has a big impact, wash after wash.

 

The Cora Ball is made in the USA out of the highest quality 100% recycled & 100% recyclable synthetic rubber (sourced from North America within a closed-loop system—absolutely no new materials were used in its manufacturing). It can be used in any washing machine (both front- and top-loaders), and each Cora Ball will capture up to 35% of all microfibers per load (for larger families with heavier loads, up to three Cora Balls are recommended). It is extremely easy to clean, and you don’t have to clean it every time you do your laundry. Whenever you see larger bunches of lint, just move the stalks to the side and clean it out like you would your hairbrush! Then simply place the lint into your garbage. Please wash all delicates such as lace, tassels, chunky or crocheted knits, or clothes with frayed ends in a mesh washing bag if using the Cora Ball, or remove the Cora Ball from the washing machine if your entire load is delicates. The Cora Ball has been designed to be extremely durable and is estimated to last for over 5,000 washes! Once you are ready to recycle it, please don’t put it in your recycling bin. Just contact us at info@ahimsaeco.com and we will make all the necessary arrangements.

 

The Cora Ball was recently featured in Forbes magazine! Read the entire article here.

 

I use it all the time and find fibers every 4th wash. I also feel really positive about it, knowing there’s a way for everyone to keep our oceans clean!

– Joram Hoffman, Netherlands, July 2018

 

 

Microscopic image of fibers captured by the Cora Ball, shown with grains of sea salt

 

 

THE MICROFIBER PROBLEM

The single biggest pollution problem facing our ocean is microfiber: trillions of pieces of tiny fibers flowing into the ocean—and being added to every time we use our washing machines. As it ages and as it gets washed, our clothes begin to break down, sending these microfibers (which are made up of plastics and non-plastics covered with chemicals) out with the drain water.  Just one fleece jacket could shed up to 250,000 pieces per garment per wash [source]. New York City alone could have 6.8 billion microfibers flowing into its harbor every day. Everyone who wears and washes clothes is unintentionally contributing to this pollution. And every one of us could suffer the consequences (by eating food, drinking water, or breathing air that’s contaminated by microfibers). Learn more about the problem of microfiber pollution here.

 

 

 

 

HOW THE CORA BALL WORKS

Most washing machines do not have filters. The ones that do are only good to keep keys and coins from clogging your pipes. A standard filter cannot do what needs to be done: catch fibers too small for the human eye to see AND allow water to flow through.

So we turned to nature. Coral does exactly what we need: it catches tiny things from the water flowing around it. Using those same principles in the design of the Cora Ball, you can now just drop or throw it into your washing machine and do your wash as usual. It is easy to use and easy to clean.

The Cora Ball swooshes around in the laundry and just like coral, allows water to flow around it, while picking up those little pieces of microfiber and catching them in its stalks.

 

 

COLLECTIVE IMPACT

SMALL, COLLECTIVE ACTIONS HAVE THE POWER TO ACHIEVE BIG RESULTS

If 10% of US households alone use a Cora Ball, we can keep the plastic equivalent of over 30 million water bottles from washing into our public waterways every year. That is enough water bottles to reach from New York City to London.

 

 

 

 

 

 

 

 

 

Watch this inspiring video by Cora Ball founder, Rachael Miller.

The Cora Ball was just what I was hoping to be invented. I’ve been waiting for the launch for a few months since I discovered the product and added my email to the waiting list. Over the years, as we discover more about how we are damaging our planet it’s hard to know where to start. If all the yoga pants and fleece and even cotton items with plastic labels or screen printed labels are contributing to the problem, it didn’t seem right to send them to the landfill or even the consignment, they would need to be replaced which is wasteful. So as our household works towards being completely plastic free, I can feel better about continuing to use my plastic items, so I’m not needing to consume more items; and the Cora Ball lets me minimize the effect of the ones we are using on our waters. Thank you!

– Hayley Halliwell, British Columbia, May 2018

 

About Ahimsa Eco Solutions

Ahimsa Eco Solutions is a small Canadian company with a big heart. After a trip around the world where we saw some of the most beautiful remote beaches and landscapes covered in plastic garbage, we were moved to start a “business for good” that honours the triple bottom line—People, Planet and Purpose first, always. Ahimsa Eco offers leading-edge environmental consulting, as well as the best biodegradable, reusable, fair trade, and/or repurposed eco-friendly products we could find to serve as solutions to the single use plastic epidemic affecting our oceans and planet. Our purpose is to create a healthier planet for us and our children.

 

For more info, please visit www.ahimsaeco.com

To purchase the Cora Ball (in Canada) or any of our other eco-friendly products, please visit our online store at www.ahimsaeco.com/shop

For wholesale inquiries, please contact info@ahimsaeco.com

For press and media inquiries, please contact stefani@ahimsaeco.com

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